With a new business and brand concept that started rolling out in 2019, Elon rapidly transformed into a major player in the Nordic market for home appliances. In November 2021, when this article is written, The Elon Group is still showing wonderful progress. Two years in a row Elon has been appointed “Retailer of the year” in Sweden.
Christian Dahlborg, CMO at Elon Group, summarizes:
"We have had a fantastic journey since reinventing Elon in 2019. The brand is stronger than ever and we are growing rapidly in all channels."
In 2018/2019, a multidisciplinary For One team worked side by side with the board of directors and management teams of Elon Group AB to reshape the strategies and concept.
Anders Björk, Creative Director at For One, recalls:
“We identified an opportunity for a more compassionate, humanistic and service-minded brand with a wider offering and customer reach.”
The list of initiatives and activities to transform the Elon business and brand is long. It included new business and brand strategy, assortment strategies, marketing strategy, e-com strategy, store concepts, brand identity, service development, internal alignment, and much much more.
Jakob Lindberg, team leader at For One, says:
"This was an epic team effort from everyone involved. I am so proud of what was achieved in record time and how well it has all worked out for Elon over the years!"
Special thanks to all you wonderful people who contributed to this successful project, in one way or another!