Business creation

The brief was simple. How can we expand Cervera into new areas and add new revenue streams to the business? Well, from a deck of ideas For One explored and developed a couple of business concepts. One was Cervera Vintage which we developed and launched in 2021.

The fun part is that Vintage not only added new revenue, it quickly became one the best performing traffic magnets for Cervera e-com as well as a great way to revitalise the brand.

ForOne came up with the idea, designed the brand and digital service, recruited people to develop and work in the business area and much more. We are proud of this little nugget case that truly shows that circularity can make commercial sense for a business. All in line with what drives For One as a company.

Deliverables

Opportunity mapping | Business innovation | Concepts development | Service design | Brand identity | Marcom strategy | Recruitment | and more.

Talk on the town

“Cervera Vintage is a smart example of how a traditional retail chain combines e-commerce and store network to create a new circular business model.”

ehandelstrender.se, 2021

Learn more

For more information regarding this case please contact jakob@41all.com.

Brand creation

Circleblocks® is a very exciting new Swedish start-up with an ambition to rethink and challenge the construction industry. The intital focus has been on creating a more sustainable, energy-effective, dynamic, flexible and comfortable living and working space module for temporary sites.

For One have chosen to invest in and actively support this venture. We believe there is much to be done in this sector and that innovations from Circleblocks® can contribute to positive and necessary changes in terms of sustainability, circularity and energy consumption.

Learn more

circleblocks.io

Deliverables

Insights | Opportunity mapping | Business concept & strategy | Positioning | Brand strategy & concept | Brand identity | Visual systems | Industrial design | Architecture | Construction | B2B sales strategy | Start-up advisory and more..

Contact

Interested in this case, please contact henrik.ohrnstedt@forone.se

Business innovation

ForOne took on the challenge to help Elon transform its business concept and brand. It was high time. Competition in the market was fierce and getting sharper by the minute. So we set out to rethink the entire case: create a more attractive brand, open for category expansion and move into new geographical markets. And we must say, we are very proud of what we achieved together with the brilliant people at Elon.

“A very impressive strategy transformation and operational implementation achieved within a very tight timeframe that has opened up for huge business opportunities and increased brand attractiveness within existing and new markets and segments, resulting in added revenues, improved market share and increased profitability.” /Stefan Lebrot, CEO, Elon Group AB

In this case, we pretty much did it all

Business & market insights | Opportunity mapping | Market segmentation | Brand strategy | Brand world | Trade up strategy | CRM concept | Store concept | Store communications | Market communications | Portfolio strategy | and much much more...

Learn more, please contact jakob@forone.com