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Karin has a fantastic journey within  retail in her backpack. From pioneering years at The Body Shop to being Business Area Manager at Röhnisch, she has also worked with beauty at both NK and Åhléns and as an Operations and Sales Manager at Åhlens City. For sure a broad knowledge of both retail and wholesale.

Her strength as a leader has guided teams toward clear goals while creating an environment where success is possible and always celebrated – big and small wins.

Karin has a strong drive for the business at all levels, a business strategic thinking and an ability to create conditions for the success of others. And when she's not fine-tuning business plans, there's a good chance she's doing somersaults with her team in squad gymnastics or hurtling down from some alpine peak with the snow swirling. Always full speed with Karin, and we are so happy to have you on board.


Karin´s superpower is her ability to lead successful teams, her fantastic energy, and her inspiring leadership


Executive Producer | Business Development | Senior Advisor | Brand Development | Mentor | Creative | Advertising | Sports Management

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Updated: Feb 16

Welcome to ForOne Alexandra - a creative mind and passionate leader with over 25 years of experience running productions, teams, and brand development, both domestically and internationally. She has developed an impressive portfolio of successful projects and cases.

Alexandra is a true Activator Force who makes things happen!

She takes overall responsibility for projects and leads seamless processes from concept generation, budget, and work planning to finished production and we guarantee that she has a black belt in creating magic with the resources she has. Alexandra is passionate about branding, communication and efficient processes and likes to work integrated in projects as a strategic partner.

She has also been a mentor and source of advice for marketing managers and various in-house and marketing departments for several years.

With over two decades as a team leader in various media and advertising production, Alexandra has worked with the biggest retail brands and built up an extensive network.

With commitment, an eye for business, and as a creative partner for entire brand concepts, Alexandra confidently leads both large and small teams - always with lots of laughter and positivity.

Growing up in a sports-oriented family, Alexandra has anchored sports and association life both in her personal and professional life - as a board member of several sports associations, something her heart beats extra for. She has climbed both Kilimanjaro and ran New York Marathon, twice!


Executive Producer | Business Development | Senior Advisor | Brand Development | Mentor | Creative | Advertising | Sports Management

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When working with FMCG products as a designer, you have fantastic opportunities to create a successful business, achieve great results, and satisfy consumers. The creative design team at ForOne has extensive experience in assisting businesses within the FMCG sector to thrive. This includes working with smaller players aiming to enter the market and established market leaders seeking business development and expansion.

One of the most crucial factors for success in the FMCG industry is establishing a strong brand and developing a well-thought-out packaging design Anders Björk, Creative Director and Founding Partner, ForOne

Remembering that you should design for more than just the customer is important. In today's competitive FMCG landscape, it is not only the customer who needs to be convinced to choose your products; you also need to persuade retailers to sell them. In other words, you must appeal to both the consumer and the retailer to earn a place on the shelf.

It is essential to understand that packaging design goes beyond just the packaging itself. Within the FMCG industry, packaging serves as a vital channel for the brand. The packaging not only carries the product but also allows the brand to exist beyond the packaging in other channels. A useful approach is to envision the brand as a world composed of different components, each playing a distinct role and representing the brand's promise. By creating a well-designed "brand world," it becomes easier to deliver the desired brand experience across various channels, such as in-store, online, digital campaigns, and advertising. Additionally, the brand world enhances the potential for expanding and innovating the brand's portfolio more efficiently.

Side note: Anders has developed "brand worlds" for iconic Swedish brands like Göteborgskex, Ballerina and Cloettas Kexchoklad. These brands evolved from being confined to packaging design to becoming dynamic and expandable brand worlds, enabling rapid brand expansion, increased sales, and greater shelf exposure.

ForOne is a collection of free agents, multi talented entrepreneurs, optimistic visionaries and true team players working together as one in a hybrid agency format. We are on a mission to help imagine, re-engineer and develop companies and we believe that anything is possible as long as we work boundlessly and fearlessly together. ForOne teams will go all in for anyone who have a genuine ambition to build a truly competitive business and make the world a better place.

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