Custom designed apparel at your service with Dennis Lindgren

In 2020, For One started a new business area along with experienced apparel designer Dennis Lindgren. Together we are targeting primarily the staff wearables and private label market for apparel.

"Dennis has proven to be a wonderful and skilled team player. It's a perfect fit for us and I believe that together we will make wonders in developing apparel for our clients, their staff and their customers."

Says Helene Forsberg, CEO of 41ALL AB

For One has already a proven track record in staff wearables and successfully launched the Gardener's Essentials for Plantagen (read more).

We have found that retailers are looking to build unique private label assortments to raise margins and stand out from the crowd. Meanwhile, employers need to care for their co-workers to build their customer experience and employer brand. For One can now cater and add value to both customer categories, combining strategic guidance with unique and custom-designed assortments.

"I have found a very interesting platform in For One. Combining our experiences and skills, we will be able to offer something truly unique to a lot of companies out there."

Says Dennis Lindgren, Apparel designer at 41ALL AB

For One custom design apparel services includes:

Opportunities mapping | Portfolio strategy | Product design | Prototyping | Sourcing & manufacturing

For more information, please contact our CEO helene@41all.com or Apparel Designer dennis@41all.com

Gardeners dressed for success

In November 2021, Plantagen launched Gardener's Essentials - a completely new range of high quality, functional and great looking wearables for active days in a garden center. The initiative is a part of a larger ForOne conceptual project purposed to build the best possible garden center customer experience - and it all starts with the co-workers. Karin Hultgren, Concept Development Manager at Plantagen, says:

"We set out to make something completely different from what you normally see in a big retailer environment. Wearables that our co-workers actually love to wear and feel proud of everyday."

The Gardener's Essentials have been designed in Sweden and sourced from factories in Sweden and Portugal. It basically consists of high function Pants (with knee-pads), T-shirts, Aprons, Over shirt, Denim shirt, a Jacket and a Cap. Every piece has been carefully crafted from materials as natural as possible with special attention to details, durability, sustainability and function.

Dennis Lindgren, head of Apparel design in the ForOne case team says:

"I am proud of what we actually achieved together with the Plantagen concept team and our production partners. This collection of high quality and durable wearables not only looks great, but also works wonderfully in an everyday gardener's environment."

This project has been a great team effort from day one and a proof of concept in regards to seamless collaboration between multiple disciplines and parties. Special thanks to all of you out there who contributed!

For more information regarding this case or other ForOne related cases, please contact jakob@forone.se

Visions made crystal clear

Picture by Katie Moun

If the destination is covered in fog, it does not matter how well the road is built. Your fellow travelers will feel insecure, confused and they will be pulling in different directions. As consultants, often with an outside-in view on things, we see it all too often.

The goal itself may be super clearly worded, sometimes with an exact number: "We're going 8848 meters above sea level!". Meanwhile, the goal picture is more vague, unclear and incomprehensible than you might first think: "We're going to the top of the mountain!" (Absolutely! But which mountain?)

Our tip: If you want to get ahead with the company and bring the gang with you, paint your goal picture as clearly as possible.

If you are going up a mountain, tell your team which mountain. Describe carefully what it looks like and what can be expected of the the view from the top. Do not settle for a number or vague wording such as "... leading in ..." or "... the best in the world ...". Be concrete and clear.

With a clear view of where to go, and this we promise you, your co-workers will focus less on the fact that the road ahead may be difficult. Instead, they will imagine the wonderful view and tingling feeling of arriving at the top. It creates commitment, gets people moving in the same direction and opens up valuable initiatives and creativity in finding ways forward.

It is called a visionary approach, and it is a proven recipe for success. Ask anyone who has stood on the summit of Mount Everest.

Working together, all is possible. If you have a clear target to reach.