Staff wearables and private label apparel - New business area for 41


41 is opening up a new business area together with experienced apparel designer Dennis Lindgren. Together we are targeting primarily the staff wearables and private label market for apparel.


Helene Forsberg, CEO of 41 says


"Dennis has proven to be a wonderful and skilled team player. Its a perfect fit for us and I believe that together we will make wonders in developing apparel for our clients, their staff and their customers."

41 has already a proven track record in staff wearables and successfully launched the Gardeners Essentials for Plantagen (read more) and a first test line of products for Joppi.



We have found that retailers are looking to build unique private label assortments to raise margins and stand out from the crowd. Employers on the other hand, we believe, need to care for their co-workers to build customer experience and employer brand. 41 can now cater and add value to both customer categories. Including strategic guidance as well as unique and custom designed assortments.


Dennis Lindgren at 41 says


"I have found a very interesting platform in 41. Combining our experiences and skills we will be able to offer something truly unique to a lot of companies out there."

We are 41 (for one). A multidisciplinary collective of individuals and companies in open collaborations to imagine, reinvent and develop businesses. Working together as one, 41 teams go all in for any client as if it was their own company, product or brand. Which, in fact, it sometimes is.


41 services includes


Opportunities mapping | Targets mapping | Scenarios exploration Innovation | Concepts development | Road mapping | Design | Sourcing Recruiting | Coaching


For more information regarding this article please contact our CEO helene@41all.com or Apparel Designer dennis@41all.com



  • LinkedIn
  • Instagram

All rights reserved. 41All AB.