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Expansion by design

In 2019, Swedish hunting and outdoor company Pinewood was doing well, but they had difficulties penetrating the outdoor category, especially in European markets. A For One team zoomed in on the case and realized that the main opportunity was to change how consumers perceived the brand - Pinewood was too much hardcore hunting. We needed to make the brand more relevant to outdoor resellers and consumers.

So with a few tweaks here and there we redesigned the Pinewood brand identity, rewrote the brand story and promise and sharpened the marketing approach to better suit the outdoor consumer market. Sometimes, solutions need not be so complex. Design is a powerful tool to change perceptions.

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Insights | Opportunity mapping | Brand strategy & concept | Brand identity | Visual systems | Labelling | Storytelling | Brand guidelines


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Working together. All is possible.

The For One dream is to become a positive superpower that can initiate and run projects on a global scale. Daring ventures and things that improve the living conditions for all living things on our one and only livable planet. The For One mission is to attract and co-ordinate highly skilled and collaborative individuals and companies from all sorts of disciplines and parts of the world. People who soar above geographical, cultural and mental borders. People with a strong desire to invent, reinvent and develop great things. Together we can complete our mission. So let’s join forces, change the world for the better - and have a great time doing it.

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