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Expansion by design

In 2019, Swedish hunting and outdoor company Pinewood was doing well, but they had difficulties penetrating the outdoor category, especially in European markets. A For One team zoomed in on the case and realized that the main opportunity was to change how consumers perceived the brand - Pinewood was too much hardcore hunting. We needed to make the brand more relevant to outdoor resellers and consumers.


So with a few tweaks here and there we redesigned the Pinewood brand identity, rewrote the brand story and promise and sharpened the marketing approach to better suit the outdoor consumer market. Sometimes, solutions need not be so complex. Design is a powerful tool to change perceptions.


Learn more

pinewood.com


Deliverables

Insights | Opportunity mapping | Brand strategy & concept | Brand identity | Visual systems | Labelling | Storytelling | Brand guidelines


Contact

For more information regarding this case, please contact jakob@41all.com

















ForOne is a collection of free agents, multi talented entrepreneurs, optimistic visionaries and true team players working together as one in a hybrid agency format. We are on a mission to help imagine, re-engineer and develop companies and we believe that anything is possible as long as we work boundlessly and fearlessly together. ForOne teams will go all in for anyone who have a genuine ambition to build a truly competitive business and make the world a better place.

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