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Swedish hunting and outdoor company Pinewood was doing well, but they had difficulties penetrating the outdoor category, especially in European markets. A For One team zoomed in on the case and realized that the main opportunity was to change how consumers perceived the brand - Pinewood was too much hardcore hunting. We needed to make the brand more relevant to outdoor resellers and consumers.

So with a few tweaks here and there we redesigned the Pinewood brand identity, rewrote the brand story and promise and sharpened the marketing approach to better suit the outdoor consumer market. Sometimes, solutions need not be so complex. Design is a powerful tool to change perceptions.

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Insights | Opportunity mapping | Brand strategy & concept | Brand identity | Visual systems | Labelling | Storytelling | Brand guidelines


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