Cervera keeps evolving - Launches clever Giftcards for the B2B market

In 2020 the revitalised and highly successful retailer Cervera joined with 41 in a business partnership aimed to find opportunities, add new business areas and revenues. We ended up in innovating, developing and launching the Cervera Vintage and the Cervera Företag (B2B) business areas in rapid succession.


Then we thought about how to add yet more potential revenue streams for Cervera Företag and came up with the Cervera Giftshop concept, that were put on high-speed development and launched in October 2021.


Henrik Örnstedt, Business area director, Cervera Företag says


Customers love this. Its win-win for everyone involved and, best of all, its a clever repackaging of existing Cervera assets and skills making it a low cost, high return venture.

In close collaboration with the great people at Cervera, this solution was innovated and developed by a multidisciplinary case team from 41. One key member of the team, creative strategist Georg Sievert, reflects on the project like this:


"Imagine the feeling when a surfer catches the perfect wave. That's the Cervera Giftshop experience. In an ocean of potential gifts, we present the receiver with a curated selection of high-quality products from iconic brands. Gifts that he or she actually desires and the "donate to charity" alternative guarantees that someone in need will benefit. Everybody wins."


So if you are looking to show someone a little love or appreciation. Look no further. You will find the perfect solution right here: cervera.se/foretag/gavokort/


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Special thanks to all of you out there that in one way or another contributed in this successful project. This was yet another great team effort, 41 style :)


For more information regarding this case or other 41 related cases, please contact our CEO Helene@41all.com or head of business development Jakob@41all.com.

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