Sometimes people get crazy ideas and we just love crazy, especially if it also contains an element of doing good. That's the Joppi® brand project in a nutshell. With some very interesting insights and hypotheses into what drives health and happiness, the Joppi® team of enthusiasts is experimenting with stuff that in one way or another inspires and empower people, especially younger generations, to be more physically and socially active in the real world.
Yes, it's a huge and sort of unfocused target, but that's just what makes it even more fun and challenging for us to fool around with. That nut to crack. So where this project will eventually take us, we have no idea, but it is a super interesting field to think about and experiment with and some day we just might have something really cool to show for that in one way or the other can have a positive impact. For now, though, we're just happy having some nice merchandise to enjoy, a registered brand and a brand symbol that people just seem to fall in love with.
That is a good start, wouldn't you say?
Learn more
If you're interested in learning more about Joppi®, contribute to our Joppi® adventure or other projects like it, please contact jakob@41all.com. Who knows what opportunities a meeting could bring?
