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Processed creativity

It may sound foolish, perhaps even stupid: why try to rationalize and structure creativity? Shouldn't it be an uncontrolled, free chaos? No, not exactly. We believe in structured chaos to become more creative. Setting a tone to work around, just like jamming jazz musicians do.

Why is this important?

For us at For One, it's all about the end game. Creating those things that actually stick and make a true difference in reaching a given target - or moving beyond. It can be a business mission, or what not. Planning and processing for creativity makes our work more efficient, our creativity level higher and our bottom line solutions so much tighter. Also, it's just so much more fun.

What's up with jamming jazz?

Go listen to a group of jazz musicians just jamming away. There's a lot going on. The music twists and turns and suddenly you hear something new and interesting.

Jazz is the only music in which the same note can be played night after night but differently each time. - Ornette Coleman

Still, there seems to be harmony. That's because there is. Even though each musician seems to play however they want, there is a base line that guides them as a group. It's the base line, or theme, that makes it sound good. Jazz is teamwork. It's about each instrument backing up the rest to create great music together.

It's the group sound that's important, even when you're playing a solo. You not only have to know your own instrument, you must know the others and how to back them up at all times. That's jazz. - Oscar Peterson.

Structured creativity

The ForOne way

If you look at a creative team as a bunch of jazz musicians with different skill sets and instruments, the job of the team leader is merely to find a way to work together. To set that base line that lets the team play and create wonderful new stuff together. That's why we believe in controlling the process a little bit.

Here's how we like to do it:

  1. Meet up - and agree on a way of working.

  2. Zoom in - on where we would/could to go together.

  3. Set the scene - Agree on that basic tone we wanna play today

  4. Gear up - Get our crew and instruments ready.

  5. Get going - Just start playing, let it flow

Try that out for size next time you embark on a mission with your team to work on new ideas for something. Oh, and one more thing: make sure to have someone, a producer perhaps, managing the process and collecting notes for that next big brand or product to hit the market billboards.

Working together as one, all is possible.

At For One, we believe in the power of embarking on missions and reaching targets together as one team. The most important thing of all - in any project - is to break down the barriers among the team members, regardless of what company they represent. In creative teamwork, how we do things determines the outcome of what we do.

Learn more

Interested in learning more? We suggest you get in touch with Jakob Lindberg. With more than 25 years as an entrepreneur, business leader, creative team leader and with experiences from hundreds of creative projects for clients and suppliers, Jakob knows what he is talking about and happily shares his experiences with you!

+46 (0)70 492 73 28


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