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Success by design

In 2014, Rusta was already hugely successful within discount retail. With a turnover of SEK 1,7 bn and a double-digit profit, who could ask for more? Well, the founding partners did, but they also realised they needed an outside-in perspective on the case.

Key to Rusta's extreme growth since then has been a simple, super-effective and scalable business and brand concept. This is basically what 41 developed together with Rusta and we are so proud that the same concept is still in place today. Rusta is an unimaginable success case with a turnover now exceeding SEK 9 bn with sustained profitability during a largely organic expansion.

“41 have been a highly valued partner in the successful transformation and growth of Rusta in recent years. They helped us shape our business concept and brand for greater scalability and attractiveness.” Göran Westerberg, CEO, Rusta AB


Well, we pretty much did it all | Insights | Opportunity mapping | Market segmentation | Brand strategy | Brand world | Trade up strategy | CRM concept | Store concept | Store communications | Market communications | Portfolio strategy | and much much more...

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Working together. All is possible.

The For One dream is to become a positive superpower that can initiate and run projects on a global scale. Daring ventures and things that improve the living conditions for all living things on our one and only livable planet. The For One mission is to attract and co-ordinate highly skilled and collaborative individuals and companies from all sorts of disciplines and parts of the world. People who soar above geographical, cultural and mental borders. People with a strong desire to invent, reinvent and develop great things. Together we can complete our mission. So let’s join forces, change the world for the better - and have a great time doing it.

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