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Success by design

In 2014, Rusta was already hugely successful within discount retail. With a turnover of SEK 1,7 bn and a double-digit profit, who could ask for more? Well, the founding partners did, but they also realised they needed an outside-in perspective on the case.

Key to Rusta's extreme growth since then has been a simple, super-effective and scalable business and brand concept. This is basically what 41 developed together with Rusta and we are so proud that the same concept is still in place today. Rusta is an unimaginable success case with a turnover now exceeding SEK 9 bn with sustained profitability during a largely organic expansion.

“41 have been a highly valued partner in the successful transformation and growth of Rusta in recent years. They helped us shape our business concept and brand for greater scalability and attractiveness.” Göran Westerberg, CEO, Rusta AB


Well, we pretty much did it all | Insights | Opportunity mapping | Market segmentation | Brand strategy | Brand world | Trade up strategy | CRM concept | Store concept | Store communications | Market communications | Portfolio strategy | and much much more...

Contact regarding this case:

ForOne is a collection of free agents, multi talented entrepreneurs, optimistic visionaries and true team players working together as one in a hybrid agency format. We are on a mission to help imagine, re-engineer and develop companies and we believe that anything is possible as long as we work boundlessly and fearlessly together. ForOne teams will go all in for anyone who have a genuine ambition to build a truly competitive business and make the world a better place.

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