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Insights driven business development

Meet our duo of insight specialists, Anna and Lisa from VAKN. With a collective experience of over 40 years in insight-driven business development, they have served as trusted advisors to some of the largest consumer businesses in Sweden and the Nordics.

Anna and Lisa firmly believe in the power of market-driven business development as a catalyst for growth and profitability and help clients develop their business, brand, or communication through market insights. They map positions, identify target groups, evaluate potential, analyse movements, highlight opportunities and threats, and anticipate future movements.

They move freely between different research methods and data sources and spend a lot of their time generating critical business insights. But insights are never the end goal. The goal is to help clients choose the right path, to develop and to reach their full business potential.


Team VAKN´s superpower is undoubtedly their ability to identify opportunities based on accurate analysis and insight.


| Insights & analysis | Segmentation | Customer Journey Mapping | Business development | Brand development | Communication development | Business advisors | Catalyst for market-driven business development | Growth |

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ForOne is a collection of free agents, multi talented entrepreneurs, optimistic visionaries and true team players working together as one in a hybrid agency format. We are on a mission to help imagine, re-engineer and develop companies and we believe that anything is possible as long as we work boundlessly and fearlessly together. ForOne teams will go all in for anyone who have a genuine ambition to build a truly competitive business and make the world a better place.

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