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The star of care

Without a strong culture among its partners and members, For One would be nothing. In 2020, we decided to reinvent the company and realized that the single most important thing was finding a truly caring yet energetic and business-minded leader. And we found her, Helene Forsberg, with a brilliant ability to build and lead fashion and lifestyle retailers where a great working culture and customer satisfaction is key to success.

Helene is now partner and CEO of 41ALL AB, spearheading the For One Allstars network and working as a senior advisor on multiple projects. With an easy-going, wise and truly mindful approach she inspires and empowers us all to be more.


Apart from spreading angel dust and a lovely air around, she is truly a street smart and results-oriented business wizard, especially when it comes to retail.

Main skills:

Retail management | Concept development | Business development | E-com | CRM | Customer experience | B2C sales | Events | Brand building | Team building | Business management | and more...

Learn more:


Working together. All is possible.

The For One dream is to become a positive superpower that can initiate and run projects on a global scale. Daring ventures and things that improve the living conditions for all living things on our one and only livable planet. The For One mission is to attract and co-ordinate highly skilled and collaborative individuals and companies from all sorts of disciplines and parts of the world. People who soar above geographical, cultural and mental borders. People with a strong desire to invent, reinvent and develop great things. Together we can complete our mission. So let’s join forces, change the world for the better - and have a great time doing it.

All right reserved, 41ALL AB, Stockholm, Sweden

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